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It also depends on who your audience is and what problems they need help solving. In fact, 51 percent of B2B businesses use eBooks as part of their content marketing, according to a 2020 study by the Content Marketing Institute.ĮBooks are an in-depth way to connect with your potential buyers. Its content will depend on where your customer is in their buying journey. USE THIS EBOOK TEMPLATE Lead magnet eBook templatesĮBooks are a critical part of lead generation today. It is not a sales tool you shouldn’t be selling your product or service in a thought leadership eBook.Ĭreate your own thought leadership eBook with this simple template: Original research: conducted through statistical methods, polls, surveys or focus groups.

Your unique take on current topics in your industry.

Thought leadership eBook topics can include:

The following customizable template explores logistics in business management, for example: Thought leadership helps extend your reach to new audiences, increase brand awareness and build trust in your company and its unique expertise. Write a book online for business thought leadershipīusiness owners, entrepreneurs and consultants write eBooks to demonstrate thought leadership. You can also use eBooks to demonstrate thought leadership, display program offerings, as sales materials, to sell PDFs and more. potential leads you can convert into paying customers.

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You create an eBook for your business so you can give it away for free to get more email signups i.e. Return to Table of Contents Why create an eBook for business? Along with the option to add a URL, you can select pages within the eBook. While you’re designing your eBook, select the text you’d like to turn into a link, and click the link icon in the top bar.

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It’s an in-depth look at a specific subject.Ī white paper can come in the form of a case study, such as “A Study of Mental Health Issues and Their Impact on the Workplace.” It is usually about 5-15 pages long.Īn eBook’s topic is usually broader and it’s usually about 20-200 pages long.Īn eBook usually works as a “how to” guide that tries to teach the reader something, like this eBook template on How To Design Presentations to Captivate Your Online Audience :īoth white papers and eBooks are types of long-form content that can be used to generate leads (like in the eBook example below)–but their formats differ.Ĭreating a comprehensive eBook? Help your readers find exactly what they’re looking for by adding jump links to your eBook design. USE THIS FREE TEMPLATE What’s the difference between an eBook and a white paper? We also made it into an eBook template, so you can customize our hard work for your own purposes: But, because it’s an eBook about visual content marketing, there are a lot more visuals than text. It depends on how in-depth you want to go and how much time you have to spend.įor example, at Venngage, we recently produced an eBook called Everything You Need To Repurpose Content Visually and it is 24 pages.

How long should an eBook be? They’re usually over 20 pages, though they can be shorter. They can be mainly text based, or they can have lots of supporting graphs, photographs and charts so they look more like magazines, like this eBook template: They can be structured like traditional books with chapters and headings. like this exclusive guide to YouTube marketing:ĮBooks have multiple pages and contain long-form text.

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In this post, we’ll focus on PDF eBooks as they’re easiest to share, especially for getting leads (email signups). “eBook” is short for “electronic book.” eBooks come in digital formats such as PDF. Just want the templates? See all our eBook templates on one page.

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Upgrade to Venngage for Business to access premium templates and features. Just so you know, some of our eBook templates are free and some require a paid plan. In fact, I learned how to self-publish my own eBooks and sold 10k+ paid copies globally via Amazon by using these tips and tricks.įor example, here’s an eBook we co-produced with Thrive for lead generation purposes: Whether you’re creating an eBook for business lead generation or thought leadership, to market your health care business or showcase your nonprofit, we’ll show you that anyone can make an eBook. Creating an eBook for your business doesn’t mean that you need to hire a designer.īy using an eBook template, you can whip up a professional-looking design that your audience will want to read.

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